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Strategy lessons from the FIFA World Cup 2014

2014; Emerald Publishing Limited; Volume: 30; Issue: 11 Linguagem: Inglês

10.1108/sd-08-2014-0099

1758-8588

Anshul Mathur, Rajesh K. Pillania,

Sport and Mega-Event Impacts

Findings – Lesson 1: Regions still matter and localization helps. Lesson 2: Innovate before your competence gets commoditized or neutralized by a counter strategy. Lesson 3: There is no ONE right strategy; do proper SWOT to determine your strategy. Lesson 4: Adapt- modify your strategy as per the situation Lesson 5: Surprise element can be a big source of competitive advantage.