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Who's in the Game? The Framing of Election 2000 by The Globe and Mail and The National Post

2004; Cambridge University Press; Volume: 37; Issue: 1 Linguagem: Inglês

10.1017/s0008423904040028

1744-9324

Linda Trimble, Shannon Sampert,

Discourse Analysis in Language Studies

This paper reports the results of a content analysis of election–related headlines in Canada's two English–language national newspapers, The Globe and Mail and The National Post, over the course of the 36–day 2000 federal election campaign. We found that the two national newspapers' headlines revealed differences in issue emphasis, leader portrayals and party assessment. Yet both newspapers embraced a game frame for election coverage–by focusing on the horse–race, leader personalities and campaign strategies–to the neglect of campaign issues and ideological distinctions between parties. These findings suggest that media game framing can result in troublesome consequences for constructive citizen engagement in election activities.