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Managing the Beautiful Noise: Evidence from the Neil Diamond Show!

2012; Taylor & Francis; Volume: 13; Issue: 2 Linguagem: Inglês

10.1080/15470148.2012.679612

1547-0156

Bianca Manners, Martinette Kruger, Melville Saayman,

Consumer Behavior in Brand Consumption and Identification

Abstract This research identified and ranked the importance of visitors' critical management aspects or critical success factors for a memorable and satisfactory visitor experience at a major music event in South Africa. The research specifically focussed on the Neil Diamond concerts held in South Africa during 2011. Six CSFs were identified namely (in order of importance) General Management; Venue and Technical Aspects; Marketing; Accessibility and Parking; Amenities and Catering; and Souvenirs. Successful management of these CSFs will ensure that major music events retain satisfied visitors and remain competitive over the long term. KEYWORDS: Neil Diamondmusic tourismevents tourismcritical success factorsfactor analysisevent managementvisitor experience Acknowledgments The authors gratefully acknowledge the NRF (National Research Foundation) for their financial support for this project. The authors would also like to thank Big Concerts for allowing this research to be conducted at the concert as well as all the fieldworkers and respondents who participated in the survey.