Innovativeness: The Concept and Its Measurement
1978; Oxford University Press; Volume: 4; Issue: 4 Linguagem: Inglês
10.1086/208701
ISSN1537-5277
AutoresDavid F. Midgley, Grahame R. Dowling,
Tópico(s)University-Industry-Government Innovation Models
ResumoThe nature of innovativeness, and its relationship to adoption, are explored in this article. It is argued that innovativeness should be conceptualized at a higher level of abstraction, and that explicit recognition should be given to the complex communication processes intervening between this construct and observable behavior.
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