Direct-mail techniques and the prevention of alcohol-related problems among college students.
1983; Volume: 44; Issue: 1 Linguagem: Inglês
10.15288/jsa.1983.44.162
ISSN1934-2683
AutoresDennis McCarty, Marion R Poore, K. C. Mills, Shannon Morrison,
Tópico(s)Impact of Technology on Adolescents
ResumoA university-based program to prevent alcohol-related problems tested a direct-mail campaign designed to increase program participation, increase knowledge and reduce drinking and driving. Survey data indicated that 93% read the letter and that knowledge was increased but that behavior was not changed.
Referência(s)