Elmo's story: A ticklish media creation
2005; Elsevier BV; Volume: 31; Issue: 2 Linguagem: Inglês
10.1016/j.pubrev.2005.02.008
ISSN1873-4537
Autores Tópico(s)Media, Religion, Digital Communication
ResumoAbstract Every year one toy rises to the top of children's “must have” list for Santa Claus. In 1996, the toy was Tickle Me Elmo. The media-driven public relations campaign, developed by Freeman Public Relations in New York, to introduce the toy succeded beyond all expectation. The demand for Tickle Me Elmo dolls far exceeded the available supply, forcing parents to desperate actions to find one before December 25th. This paper explores the collective media exposure the toy received during the1996 Christmas season, October 15–December 31.
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