Myth Sells: Mattel’s Commission of The Masters of the Universe Bible
2010; University of Toronto Press; Volume: 22; Issue: 2 Linguagem: Inglês
10.3138/jrpc.22.2.004
ISSN1703-289X
Autores Tópico(s)Religious Studies and Spiritual Practices
ResumoMany adults of the millennial generation share childhood memories of “syndication cartoons”—cartoons created to promote an existing product. Mattel’s “He-Man” was one of the most successful syndication characters of all time. However, few people know that in 1982, Mattel commissioned a document called, “The Masters of the Universe Bible.” The “Bible” drew on comparative mythology in order to create a modern mythos for Mattel’s franchise. While most syndication cartoons were unsuccessful, He-Man became a global phenomenon and turned Mattel’s fortunes almost overnight. This article suggests that He-Man had such an influence precisely because of the mythic themes outlined in this document.
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