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Football fan power and the Internet: net gains?

2002; Emerald Publishing Limited; Volume: 54; Issue: 5 Linguagem: Inglês

10.1108/00012530210448226

1758-3748

Caroline Auty,

Social Media and Politics

This paper examines the importance of the Internet for supporters of football clubs. It looks at Web sites that allow fans to become involved in the running of their clubs or the decision‐making process at a lower level. Supporters’ Trusts, independent supporters associations (ISAs), fanzines and various government initiatives all receive attention. The use of the Internet by fans opposed to Wimbledon Football Club’s intended move to Milton Keynes is highlighted. It is argued that the Web is an ideal forum for fan power, providing a cheap and effective means of mobilising support for campaigns in conjunction with traditional lobbying techniques. This is one area where the Internet is sure to have a sustained impact.