'The Cream,' The 'Clear,' BALCO and Baseball: An Analysis of MLB Players Image
2008; Volume: 3; Issue: 2 Linguagem: Inglês
10.1353/jsm.0.0020
ISSN1940-5073
Autores Tópico(s)American Sports and Literature
ResumoIn 2003, the FBI raided BALCO laboratory. The client list of the "nutritional supplement lab" included Major League Baseball players Barry Bonds and Jason Giambi. They were accused of using performance-enhancing drugs manufactured by BALCO. A content analysis examined newspaper coverage for three years. Results revealed articles had a negative tone toward the baseball industry, and sources were depicted as knowledgeable but lacking character. The players repaired their image by shifting the blame, evading responsibility, and apologizing.
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