Linking information technology to business strategy at Banco Comercial Português
1995; Elsevier BV; Volume: 4; Issue: 1 Linguagem: Inglês
10.1016/0963-8687(95)80017-k
ISSN1873-1198
Autores Tópico(s)Information Technology Governance and Strategy
ResumoBanco Comercial Português (BCP) has grown to become one of Portugal's largest and most profitable banks in little over half a decade. Since its inception in May 1986, by mid-1993 it had around 300 locations, 4300 employees and the equivalent in Portuguese escudos of over $11 billion in assets. BCP's extraordinary growth has been marked by a series of innovations (remarkable for the Portuguese banking environment in the 1980s) including extensive research of client needs in the target markets, careful segmentation of the bank groups, the appointment of a personal account manager for each customer, rigorously designed and efficient branches and the rapid introduction of new banking products. Technology has played a critical role in enabling these innovations, such as strategic databases for prospecting and selling to clients, distributed processing with centralized data for the different bank groups, comprehensive information support systems for account managers, sophisticated automation in branches and the flexible and rapid deployment of systems to support new banking products. BCP is in many ways a leader in the strategic use of information technology (IT) among European banks. However, its leadership position arises less from the use of cutting-edge technology as from a deliberate attempt to link IT to its business strategy and built a competence in the business use of IT. This case study focuses on the management of IT within BCP and illustrates how BCP has successfully linked IT to its business strategy.
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