Branding the American Family: A Strategic Study of the Culture, Composition, and Consumer Behavior of Families in the New Millennium
2003; Wiley; Volume: 37; Issue: 2 Linguagem: Inglês
10.1111/1540-5931.00070
ISSN1540-5931
Autores Tópico(s)Social Capital and Networks
ResumoThe Journal of Popular CultureVolume 37, Issue 2 p. 309-335 Branding the American Family: A Strategic Study of the Culture, Composition, and Consumer Behavior of Families in the New Millennium Laura Oswald, Laura Oswald Kellstadt Graduate School of Business, De Paul University, ChicagoSearch for more papers by this author Laura Oswald, Laura Oswald Kellstadt Graduate School of Business, De Paul University, ChicagoSearch for more papers by this author First published: 30 September 2003 https://doi.org/10.1111/1540-5931.00070Citations: 7AboutPDF ToolsRequest permissionExport citationAdd to favoritesTrack citation ShareShare Give accessShare full text accessShare full-text accessPlease review our Terms and Conditions of Use and check box below to share full-text version of article.I have read and accept the Wiley Online Library Terms and Conditions of UseShareable LinkUse the link below to share a full-text version of this article with your friends and colleagues. 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