Company culture provides competitive edge for Sargento Foods
2004; Emerald Publishing Limited; Volume: 32; Issue: 3 Linguagem: Inglês
10.1108/10878570410535754
ISSN1758-9568
AutoresBarbara A. Gannon, John Sterling,
Tópico(s)Management and Marketing Education
ResumoPeople and culture are a core element of strategy at the Wisconsin‐based cheese processing and marketing company, Sargento Foods. Its competitive advantage stems from the capabilities and loyalty of its 1,200 employees. Three interrelated business drivers define the company’s core strategy – a focus on cheese products, a commitment to outstanding customer and consumer response, and an economic engine centered on customer profitability. This three‐pronged strategy is guided by the company’s cultural philosophy – people, pride and progress. The culture and the commitment to people is the foundation for all other strategic initiatives. For over 50 years, Sargento has translated their philosophical commitment to people and culture into meaningful long‐term action through several HR programs cited in the article.
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