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An exploratory investigation of the dramatic play of preschool children within a grocery store shopping context

2008; Emerald Publishing Limited; Volume: 36; Issue: 10 Linguagem: Inglês

10.1108/09590550810901017

1758-6690

Jenna Drenten, Cara Peters, Jane Boyd Thomas,

Media, Gender, and Advertising

Purpose – The purpose of this study is to examine the consumer socialization of preschool age children in a peer‐to‐peer context as they participate in dramatic play in a grocery store setting.