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Entering the mobile service market via mobile platforms: Qualcomm's BREW platform and Nokia's Preminet platform

2008; Elsevier BV; Volume: 32; Issue: 6 Linguagem: Inglês

10.1016/j.telpol.2008.04.004

1879-3258

Wen‐Tzu Chen, Chih-Nan Hu,

Digital Marketing and Social Media

The mobile telecommunication market has evolved from simple voice to multimedia services. In the past, the primary players in mobile services were local operators in different countries; international telecommunication vendors, such as Qualcomm and Nokia, were seldom involved in the mobile service market. In order to enter this market, Qualcomm and Nokia have separately introduced their mobile application platforms, called respectively BREW and Preminet. This paper examines how the two companies attempt to share the mobile service market through their mobile platforms and internationalized business models. This paper also analyzes their mobile platforms’ business models and their strategic implications.