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BIBTEX RIS

Autopromoción comparativa de la televisión en España: Antena 3 vs Telecinco

2012; Volume: 5; Issue: 2 Linguagem: Inglês

10.5209/rev_pepu.2011.v5.n2.37873

ISSN

1989-5143

Autores

Jessica Fernández Vázquez,

Tópico(s)

Advertising and Communication Studies

Resumo

In this paper we try to analyze the new conception of autopromotion developed by Antena 3 and Telecinco. The confrontation between they was assured from beginnig because both of channels have the same interests, and there are a lot of examples about this in the history. In this moment, they declare the war of autopromotions: they use this advertising format for discredit the rival channel with allusions (more or less explicit) about the form to do television.

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