Portal de Periódicos da CAPES

Um estudo crítico sobre o significado das vinhetas da Rede Globo

2004; UNIVERSIDADE ESTADUAL DE MARINGÁ; Volume: 26; Issue: 1 Linguagem: Inglês

10.4025/actascihumansoc.v26i1.1568

1807-8656

Paulo Petrini,

Cultural, Media, and Literary Studies

This study aims at analyzing the communicative aspects inserted in the vignettes of Globo TV Network. The vignettes are persuasive languages that work through image and sound, utilizing elements from the collective cultural imaginary. As a mode of expression, the vignettes are products of a consuming society equipped, scientifically and technologically to obtain material results. By these persuasive procedures, the vignettes influence society unconsciously through the cultural nature. This influence results in a symbolic and ideological sense. The purpose of this work is to identify the communication signs and the effects that the vignettes can broadcast to the TV watcher. By doing that, the study proposes an understanding about the ideas associated with that imagery and sound complex, which is largely articulated by the media, mainly by Globo Network.