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Creativity: Necessary, But Not Sufficient*

1976; Wiley; Volume: 10; Issue: 2 Linguagem: Inglês

10.1002/j.2162-6057.1976.tb01008.x

2162-6057

Gerald G. Udell, Kenneth G. Baker, Gerald Albaum,

Management and Marketing Education

The Journal of Creative BehaviorVolume 10, Issue 2 p. 92-103 Creativity: Necessary, But Not Sufficient* GERALD G. UDELL, GERALD G. UDELL Associate Professor of Marketing and Director Innovation Center, University of Oregon, Eugene, Oregon, 97403.Search for more papers by this authorKENNETH G. BAKER, KENNETH G. BAKER Doctoral Candidate Innovation Center, University of Oregon, Eugene, Oregon 97403.Search for more papers by this authorGERALD S. ALBAUM, GERALD S. ALBAUM Professor of Marketing University of Oregon, Eugene, Oregon 97403.Search for more papers by this author GERALD G. UDELL, GERALD G. UDELL Associate Professor of Marketing and Director Innovation Center, University of Oregon, Eugene, Oregon, 97403.Search for more papers by this authorKENNETH G. BAKER, KENNETH G. BAKER Doctoral Candidate Innovation Center, University of Oregon, Eugene, Oregon 97403.Search for more papers by this authorGERALD S. ALBAUM, GERALD S. ALBAUM Professor of Marketing University of Oregon, Eugene, Oregon 97403.Search for more papers by this author First published: June 1976 https://doi.org/10.1002/j.2162-6057.1976.tb01008.xCitations: 14 † Portions of this article were drawn from The Essential Nature of the Idea Brokerage Function by Gerald G. Udell which appeared in the Journal of the Patent Office Society, October, 1975, Volume 57, No. 10. AboutPDF ToolsRequest permissionExport citationAdd to favoritesTrack citation ShareShare Give accessShare full text accessShare full-text accessPlease review our Terms and Conditions of Use and check box below to share full-text version of article.I have read and accept the Wiley Online Library Terms and Conditions of UseShareable LinkUse the link below to share a full-text version of this article with your friends and colleagues. Learn more.Copy URL Share a linkShare onEmailFacebookTwitterLinkedInRedditWechat REFERENCES Albaum, G. S. & Baker, K. G. Personality characteristics of inventors and noninventors (a working paper). College of Business Administration, University of Oregon 1976. Alderson, W. Marketing behavior and executive action. Homewood, IL: Richard D. Irwin, Inc., 1957. Brown, J. B. Liability in submission of idea cases. Journal of the Patent Office Society, 1947, 29, 161. Carr, L. J. A study of 137 typical inventors. American Sociological Society, 1929, XIII, 204–206. Crawford, G. M. Unsolicited product ideas—handle with care. Research Management, 1975, January, 19–24. Davis, G. A., Peterson, J. M. & Farley, F. H. Attitudes, motivation, sensation seeking and belief in ESP as predictors of real creative behavior. Journal of Creative Behavior, 1974, 8(1). Fanning, P. Invention promoters. National Observer, 1975, March 1, 8. Forman, H. I. Problems involved in the protections, buying, and selling of inventions. Journal of the Patent Office Society, 1959, 41, 531. Galbraith, J. K. American capitalism, ( rev. ed.). Boston: Houghton, Mifflin, 1956, 86–87. Gough, H. G. & Heilbrum, A. B., Jr. The adjective check list manual. Palo Alto, CA: Consulting Psychologists Press, 1965. Having fun at inventing. The Christian Science Monitor, 1974, December 30. Hyman, R. Creative achievement and the prepared mind. Conference of Technology Transfer Via Entrepreneurship, sponsored by Engineering Foundation, New England College, July, 1975. Is American genius being stifled US. News & World Report, 1974, December 23, 46. Kanigher, S. Invention promotors wheel and deal. The Daily California, 1976, April 14, 1. Rossman, J. The psychology of the inventor, ( rev. ed.). Washington, DC: The Inventors Publishing Co., 1931. Tuska, L. D. Inventors and inventions. NYC: McGraw-Hill, 1957. Wyman, K. S. Liability in considering outsider's ideas. Journal of the Patent Office Society, 1958, 40, 405. Citing Literature Volume10, Issue2June 1976Pages 92-103 ReferencesRelatedInformation