Ash‐coloured whiteness: The transfiguration of Aishwarya Rai
2008; Taylor & Francis; Volume: 6; Issue: 2 Linguagem: Inglês
10.1080/14746680802365212
ISSN1474-6697
Autores Tópico(s)Socioeconomic Development in Asia
ResumoThis paper seeks to discuss the matrix of elements that enable the transnational circulation of Aishwarya Rai Rai, Aishwarya. 28 May 2005. 31 Oct. 2006. 'The Bollywood Blog: Interview – Aishwarya Rai.'. Bollywood.com, 〈http:bollywood.com/archives/2005/05/interview_aisw_1.html〉 [Google Scholar], Bollywood actress and former Miss World, in the context of embodied notions of gendered beauty and skin‐colour. Reading beauty contests, advertising campaigns and blog sites, this paper explores how representations of Rai Rai, Aishwarya. 28 May 2005. 31 Oct. 2006. 'The Bollywood Blog: Interview – Aishwarya Rai.'. Bollywood.com, 〈http:bollywood.com/archives/2005/05/interview_aisw_1.html〉 [Google Scholar]'s beauty and skin‐colour appear to resonate with investments in an aesthetics of whiteness, which govern gendered notions of beauty especially in Western locations. This paper addresses the following questions: How is an Indian cosmopolitan femininity as represented by Aishwarya Rai Rai, Aishwarya. 28 May 2005. 31 Oct. 2006. 'The Bollywood Blog: Interview – Aishwarya Rai.'. Bollywood.com, 〈http:bollywood.com/archives/2005/05/interview_aisw_1.html〉 [Google Scholar] circulated and transfigured in a transnational context? How do racialised ideals of white beauty shift as well as entrench, include and exclude 'multicultural' 'cosmopolitan' femininities? How do transnational discussions of the privileging of light skin in the Indian context transfigure the politics of race, skin‐colour and whiteness?
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