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“Even a donation one time in your live will help…”: The effect of the legitimizing paltry contribution technique on blood donation

2013; Elsevier BV; Volume: 49; Issue: 3 Linguagem: Inglês

10.1016/j.transci.2013.03.003

1878-1683

Nicolas Guéguen,

Emotions and Moral Behavior

Previous research has found that the statement "Even a penny will help" incorporated in charity donation requests increases compliance. The present study analyzed the effectiveness of this technique using a novel solicitation and an intermediate delay between the statement and the actual execution of the requested act. University students were solicited to give blood during a special one-day drive. Solicitations were made through face-to-face interactions. Solicitors wore a tee-shirt on which the statement "Even a donation one time in your live will help..." was either present or not. Results show that more participants gave their blood when this statement appeared on the tee-shirt.