Super bowl advertising as commercial celebration
1999; Routledge; Volume: 3; Issue: 4 Linguagem: Inglês
10.1080/10714429909368592
ISSN1547-7487
Autores Tópico(s)Sports, Gender, and Society
ResumoThe Super Bowl symbolizes the increasing acceptance and prevalence of advertising in society. The essay analyzes the discourse around Super Bowl advertising. After first examining the reasons why national advertisers are attracted to the Super Bowl, the essay then examines pre‐event discourse about Super Bowl advertising, discourse that elevates advertising during the event, and post‐event discourse about Super Bowl advertising. Ultimately, the paper argues that because Super Bowl advertising has been granted such social attention and legitimacy, it encourages the celebration of advertising as a beloved form of mediated entertainment.
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