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Estrategias de marketing en una biblioteca pública de suburbio: Biblioteca Font de la Mina

2015; Ediciones Profesionales de la Informacion SL; Volume: 24; Issue: 1 Linguagem: Inglês

10.3145/epi.2015.ene.05

1699-2407

Montserrat Espuga-Condal,

Libraries, Manuscripts, and Books

Collective bargaining techniques, situation analysis and a marketing plan implemented in a public library are discussed. The library, located in a neighborhood that has long been considered marginal, is part of the transformation plan for the district. With the implementation of the business strategies set out in this article, we have managed to turn the library into an influential resource for the neighborhood.