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Estimating the Impact of Match-Play Promotional Offers on the Blackjack Business Volume of a Las Vegas Hotel Casino

2004; Taylor & Francis; Volume: 17; Issue: 4 Linguagem: Inglês

10.1300/j073v17n04_03

1540-7306

Anthony F. Lucas,

Sports Analytics and Performance

Abstract A theoretical model advanced by Lucas and Kilby (2002) is modified and empirically tested to estimate the effect of match-play coupons on blackjack business volume. Although widely employed, little is known about the effectiveness of these play incentives. Using data from a Las Vegas Strip hotel casino spanning a 222-day period, a variable representing the dollar-value of match-play coupons redeemed fails to produce a positive effect on blackjack cash drop. Hypothesis testing is conducted via simultaneous multiple regression analysis at the .05 alpha level. Variables representing the day of the week, holidays and special events produce positive effects on blackjack cash drop.