Portal de Periódicos da CAPES

Corporate and academic responses to gender diversity

2006; Emerald Publishing Limited; Volume: 25; Issue: 1 Linguagem: Inglês

10.1108/02610150610645977

1758-7093

Leslie Levin, Mary C. Mattis,

Entrepreneurship Studies and Influences

Purpose To show how companies that address gender diversity issues as business issues, not just as human resources issues, will reap rewards both inside and outside the company. Also, to show how business schools can make a significant contribution toward the understanding of diversity as a business issue. Design/methodology/approach First, women's corporate managerial roles are examined: the economic and social reasons to focus on gender diversity and the costs of companies’ failure to address diversity issues, specifically, turnover and retention. Next, women's roles as consumers are studied. Finally, women's roles as business students are looked at, specifically, the negative stereotypes reinforced in business school and carried into the workplace. The study concludes with examples of programs developed by Avon Products and Deloitte and Touche, LLP, to address diversity issues. Findings Provides statistics on women's workforce participation, costs of corporate turnover, women's earned college and graduate degrees. Identifies the key barriers to female career advancement; discusses the role of female consumers and business owners; provides company examples and case studies that illustrate the successful integration of women into academic and corporate life. Research limitations/implications Only Stanford and Harvard Business school cases are looked at, although the latter is the largest producer of case studies used in business schools. One of the two longer corporate examples discusses diversity strategies in Avon Mexico which may limit its relevance to other US companies. Practical implications Good source for bibliography on corporate and academic diversity. Particularly useful for corporate human resources professionals and women about to enter business school or start their first corporate job. Also useful for researchers/academics writing business school case studies. Originality/value Presents a strong case for the retention and development of corporate women as well as the need for business school cases to model behavior and modify negative attitudes toward women in business.