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Reflections on Rocky

1996; Brill; Volume: 4; Issue: 2 Linguagem: Inglês

10.1163/156853096x00133

1568-5306

Morris B. Holbrook,

Nostalgia and Consumer Behavior

Abstract This paper applies an approach that the author calls Subjective Personal Introspection (SPI) to the self-reflective examination, inward-looking understanding, and impressionistic evocation of his own consumption experiences as the keeper of a kitten named Rocky Raccoon. Three-dimensional photographs in the form of stereo pairs provide corroborative evidence for the interpretations suggested. In this reflexive, anecdotal, narrative account, Rocky the Cat emerges as a focal point in the author's experiential consumption.