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The unacceptability of money as a gift

1983; Elsevier BV; Volume: 4; Issue: 3 Linguagem: Inglês

10.1016/0167-4870(83)90028-4

1872-7719

Paul Webley, Stephen E. G. Lea, R. Portalska,

Management and Organizational Studies

In four studies, subjects were asked whether money was an acceptable gift. In the first study, students stated that they would find it less acceptable to give their mothers a cheque than a gift token or a selected present; and that if they had to send a cheque they would spend more than twice as much on it as on the other sorts of gift. The second study confirmed these results on a larger, non-student sample of young adults, and also showed that it made no difference whether a cheque or cash was specified. In the third study, students were asked about the reasons why they would find it unacceptable to give or receive a cheque as a present. The most important reasons focused on the time and effort that ought to be spent on selecting a present, and the possibility that money sent as a gift might be used for mundane purchases. In the final study, mothers of students were asked about the kinds of presents they would find it acceptable to receive: they indicated that a cheque would be less acceptable than a selected present of a gift token, but they did not expect more to be spent on a cheque than on other gifts. Taken together, these results strongly confirm casual impressions that money is unacceptable as a gift in some contexts, implying both that the element of social exchange is crucially important in gift-giving, and that even in modern societies money is not a universally acceptable medium of exchange.