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Children's TV Commercials: A Review of Research

1974; Oxford University Press; Volume: 24; Issue: 4 Linguagem: Inglês

10.1111/j.1460-2466.1974.tb00417.x

1460-2466

Anees A. Sheikh, Vinay Prasad, Tanniru R. Rao,

Marketing and Advertising Strategies

Journal Article Children's TV Commercials: A Review of Research Get access Anees A. Sheikh, Anees A. Sheikh 1Anees A. Sheikh is Associate Professor of Psychology at Marquette University, Milwaukee, Wisconsin Search for other works by this author on: Oxford Academic Google Scholar V. Kanti Prasad, V. Kanti Prasad 2V. Kanti Prasad is Assistant Professor in the School of Business Administration, University of Wisconsin at Milwaukee Search for other works by this author on: Oxford Academic Google Scholar Tanniru R. Rao Tanniru R. Rao 3Tanniru R. Rao is Associate Professor and Associate Dean of the School of Business Administration, University of Wisconsin at Milwaukee Search for other works by this author on: Oxford Academic Google Scholar Journal of Communication, Volume 24, Issue 4, December 1974, Pages 126–136, https://doi.org/10.1111/j.1460-2466.1974.tb00417.x Published: 07 February 2006