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Characterising rural businesses – Tales from the paperman

2012; Elsevier BV; Volume: 28; Issue: 4 Linguagem: Inglês

10.1016/j.jrurstud.2012.07.002

1873-1392

Gary Bosworth,

Rural development and sustainability

A case study of a self-termed ‘rural business’ is used to deconstruct the concept of a rural business and shed light on specific features of ‘operating in a rural area’ and ‘serving a rural population’. Alongside ‘selling a rural product’, the paper claims that these make up three parameters for categorising rural businesses. Highlighting these unique or niche features of a rural business makes is possible to recognise values that extend beyond financial measures. As such, this research provides a mechanism to support rural policy aimed at delivering both economic and community development objectives.