The Asia Pacific Cruise Line Industry: Current Trends, Opportunities and Future Outlook
2000; Taylor & Francis; Volume: 25; Issue: 2 Linguagem: Inglês
10.1080/02508281.2000.11014911
ISSN2320-0308
Autores Tópico(s)Maritime Navigation and Safety
ResumoAbstractThe Asia Pacific cruise line industry has emerged as one of the fastest growing cruise regions in the world. The popularity and affordability of cruising has increased and the Asian cruise industry continues to maintain growth, although from a small base. Growth has been fuelled by the economic recovery, rebound in international tourism, introduction of new itineraries, and a favourable exchange rate that has made Asia a cruise value destination. There has been a dramatic growth in fleet capacity, entry of new cruise operators, expansion of port infrastructure, and a significant increase in cruise passengers. International marketing segmentation, innovative product differentiation strategies, and cooperative marketing will be key factors in ensuring the future growth and viability of the Asia Pacific cruise line industry. This paper provides a general overview of the current trends and opportunities, and future outlook of the cruise line industry in the Asia Pacific region. Additional informationNotes on contributorsAmrik SinghAMRIK SINGH, MS, had been an Instructor in the Department of Parks, Recreation, and Tourism at the University of Utah. Formerly a banquet manager with the Regent Singapore, Amrik graduated from the University of Nevada, Las Vegas in 1994, where he was a recipient of the Outstanding Graduate Student and Research Awards. He has authored and co-authored articles in various tourism and hospitality journals and trade “publications. His research interests lie in Asia Pacific tourism trends and issues, and marketing in hospitality and tourism. At present he is a Graduate Assistant at the School of Hotel, Restaurant and Recreation Management at The Pennsylvania State University, 201 Mateer Building, University Park, PA 16802.E-mail: axs447@psu.edu
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