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Effects of a prosocial televised example on children's helping

1975; Elsevier BV; Volume: 20; Issue: 1 Linguagem: Inglês

10.1016/0022-0965(75)90031-4

1096-0457

Joyce Sprafkin, Robert M. Liebert, Rita Wicks Poulos,

Bullying, Victimization, and Aggression

The possibility that regularly broadcast entertainment television programs can facilitate prosocial behavior in children was investigated. Thirty first-grade children, 15 boys and 15 girls, were individually exposed to one of three half-hour television programs: a program from the Lassie series which included a dramatic example of a boy helping a dog, a program from the Lassie series devoid of such an example, or a program from the family situation comedy series, the Brady Bunch. The effects of the programming were assessed by presenting each child with a situation that required him to choose between continuing to play a game for self-gain and helping puppies in distress. Children exposed to the Lassie program with the helping scene helped for significantly more time than those exposed to either of the other programs.