Product Placement in African-American Targeted Shows on the Defunct UPN Network
2008; Taylor & Francis; Volume: 14; Issue: 1-2 Linguagem: Inglês
10.1080/10496490802492523
ISSN1540-7594
AutoresSteven McClung, Claudine R. Cleophat,
Tópico(s)Gender, Feminism, and Media
ResumoThe purpose of this article is to examine product placement in African-American-oriented television programming on the defunct United Paramount Network (UPN). Using the PQ Media's (2005) PQ Media. March 2005. Product placement spending in 2005: Executive summary, March, Stamford, CT: Author. Retrieved April 6, 2005, from http://www.pqmedia.com/ppsm2005-es.pdf [Google Scholar] “Product Placement Spending in 2005” categories, this content analysis yielded a total of 140 cases of product placement in primetime shows targeted toward blacks on UPN. The findings indicate apparel and accessories is a popular category of product placed in these shows. Automobiles and car parts is not as popular (as has been in other sit-coms). The findings also indicate that the Nike brand is prominent for product placement in these shows.
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