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Adabas: Software AG of North America

2009; Institute of Electrical and Electronics Engineers; Volume: 31; Issue: 4 Linguagem: Inglês

10.1109/mahc.2009.89

ISSN

1934-1547

Autores

John Norris Maguire,

Tópico(s)

History of Computing Technologies

Resumo

Software AG of North America acquired and marketed the Adabas database management system (DBMS) for IBM mainframe computers primarily in the US. In this article, the company's founder John Norris Maguire outlines marketing, sales, and pricing issues with Adabas and places its technical and business history within the context of Software AG's competitors, focusing particularly on the challenge of competing against IBM products.

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