Portal de Periódicos da CAPES

On User Experience Measurement Needs

2009; IGI Global; Volume: 5; Issue: 3 Linguagem: Inglês

10.4018/jthi.2009070104

1548-3916

Pekka Ketola, Virpi Roto,

Digital Marketing and Social Media

Measurements related to user expectations, behaviors and experiences can provide useful data to many roles and teams in a company. Each role provides different views to the question “what should be measured, and why?” We conducted an empirical study on user experience (UX) measurement needs at different units and levels in one corporate (Nokia) and asked which kinds of UX measurements would be useful for different functions. We identified common UX measurement needs on 8 different themes.