CONSUMER WILLINGNESS TO PAY FOR SAFER FOOD PRODUCTS 1
1992; Wiley; Volume: 13; Issue: 1 Linguagem: Inglês
10.1111/j.1745-4565.1992.tb00094.x
ISSN1745-4565
AutoresSEUNG‐YOULL SHIN, James Kliebenstein, Dermot J. Hayes, Jason F. Shogren,
Tópico(s)Food Safety and Hygiene
ResumoABSTRACT Existing estimates of societal costs of food‐borne pathogens use only out‐of‐pocket expenses, such as hospital charges, and ignore the cost of (or willingness to pay to avoid) the pain and suffering associated with a food‐borne disease. This paper develops and implements a method to determine consumers’willingness to pay for safer food products. The results show that, for each meal that may be contaminated, participants in this study would pay 55 cents to eliminate Salmonella and 81 cents to eliminate Trichinella spiralis.
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