Online Marketing Strategies of Plastic Surgeons and Clinics: A Comparative Study of the United Kingdom and the United States
2011; Oxford University Press; Volume: 31; Issue: 5 Linguagem: Inglês
10.1177/1090820x11411162
ISSN1527-330X
AutoresReza Nassab, Harshad Navsaria, Stephen P Myers, James N. Frame,
Tópico(s)Pharmaceutical industry and healthcare
ResumoThe cosmetic surgery market is a rapidly growing sector of healthcare, and the use of marketing strategies is now an integral part of any cosmetic surgery practice. In this study, the authors review 50 Web sites from practitioners in London and New York to quantify the utilization of online marketing, comparing results between the United Kingdom and the United States.
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