An assessment of advanced mobile services acceptance: Contributions from TAM and diffusion theory models
2008; Elsevier BV; Volume: 45; Issue: 6 Linguagem: Inglês
10.1016/j.im.2008.05.001
ISSN1872-7530
AutoresCarolina López‐Nicolás, Francisco‐Jose Molina‐Castillo, Harry Bouwman,
Tópico(s)Innovation Diffusion and Forecasting
ResumoToday, in addition to traditional mobile services, there are new ones already being used, thanks to the advances in 3G-related technologies. Our work contributed to the emerging body of research by integrating TAM and Diffusion Theory. Based on a sample of 542 Dutch consumers, we found that traditional antecedents of behavioral intention, ease of use and perceived usefulness, can be linked to diffusion-related variables, such as social influence and perceived benefits (flexibility and status).
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