A Short Social Desirability Scale
1970; SAGE Publishing; Volume: 27; Issue: 1 Linguagem: Inglês
10.2466/pr0.1970.27.1.131
ISSN1558-691X
AutoresHerbert J. Greenwald, Yoichi Satow,
Tópico(s)Education, Achievement, and Giftedness
ResumoSs' desire to look good, a form of social desirability responding, can powerfully affect their responses. When time is limited, it would be helpful to have a brief measure of this artifact. Such a measure was formed from Marlowe-Crowne and other social desirability items by ranking Likert item-total correlations and then pairing each positively keyed item with a negatively keyed item of corresponding rank. Inventories of two to 38 items resulted, together with a possibility of producing more than one scale of equivalent internal consistency.
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