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Visionary leadership and strategic management

1989; Wiley; Volume: 10; Issue: S1 Linguagem: Inglês

10.1002/smj.4250100704

1097-0266

Frances Westley, Henry Mintzberg,

Management and Organizational Studies

This paper describes the concept of visionary leadership in a new way, more suitable for strategic management. First, drawing on an account of theatre, it presents a model of visionary leadership as drama, an interaction of repetition, representation, and assistance. Second, considering the experiences of a number of visionary leaders, in terms of style, process, content, and context, the paper describes various types of visionary leadership—the creator, the proselytizer, the idealist, the bricoleur, and the diviner.