Place‐marketing in Liverpool: a review*
1992; Wiley; Volume: 16; Issue: 4 Linguagem: Inglês
10.1111/j.1468-2427.1992.tb00201.x
ISSN1468-2427
Autores Tópico(s)Customer Service Quality and Loyalty
ResumoInternational Journal of Urban and Regional ResearchVolume 16, Issue 4 p. 633-640 Place-marketing in Liverpool: a review* HENRIK MADSEN, HENRIK MADSEN Institute of Political Science, Aarhus University, Aarhus, DenmarkSearch for more papers by this author HENRIK MADSEN, HENRIK MADSEN Institute of Political Science, Aarhus University, Aarhus, DenmarkSearch for more papers by this author First published: December 1992 https://doi.org/10.1111/j.1468-2427.1992.tb00201.xCitations: 43 * This article is based on an extensive and detailed review of Liverpool's promotion material, which can be found in Madsen (1991), including a complete list of the material. Interviews were carried out with the following key officials: David Fletcher, Transpennine, executive director; Mike Hennesy, MTF, MTF Newspaper; John Hunter-Jones, MTB, research and development; Steve McGriskin, LCC, Assistant Chief PR Officer; and Jean Waters, MDC, marketing manager. AboutPDF ToolsRequest permissionExport citationAdd to favoritesTrack citation ShareShare Give accessShare full text accessShare full-text accessPlease review our Terms and Conditions of Use and check box below to share full-text version of article.I have read and accept the Wiley Online Library Terms and Conditions of UseShareable LinkUse the link below to share a full-text version of this article with your friends and colleagues. Learn more.Copy URL Share a linkShare onEmailFacebookTwitterLinkedInRedditWechat References Ashworth, G.J. and H. Voogd (1990) Selling the city. Belhaven Press, London. Google Scholar Bianchini, F. and H. Schwengel (1991) Re-imagining the city. In J. Corner and S. Harvey (eds), Enterprise and heritage: cross-currents of national culture, Routledge, London. Google Scholar Burgess, J. (1982) Selling places: environmental images for the executive. Regional Studies 16. 1, 1–17. 10.1080/09595238200185471 Web of Science®Google Scholar Financial Times Survey (1989) Merseyside. 19 October. Google Scholar Lane, T. (1987) Liverpool, Gateway of Empire. Lawrence and Wishart, London. Google Scholar Liverpool City Council (1991) Economic development plan, Draft 1991/92 (with Schedule 1). Google Scholar Madsen, H. (1991) The changing face of Liverpool: a case-study of place-marketing. MA dissertation, Dept of Sociology, Lancaster University. Google Scholar Brown, McIntyre A. (1991) Liverpool: myths and misconceptions. Business North-West 23. 4, 38–54. Google Scholar Meegan, R. (1990) Merseyside in crisis and in conflict. In M. Harloe, C. Pickvance and J. Urry (eds), Place, policy and politics, Unwin Hyman, London. Google Scholar Merseyside Development Corporation (MDC) (1990a) Annual report 89/90. Google Scholar Merseyside Development Corporation (MDC) (1991a) Annual report 90/91. Google Scholar Merseyside Development Corporation (MDC) (1990b) Area strategy, Liverpool waterfront. Google Scholar Merseyside Development Corporation (MDC) (1991b) Area strategy, North Liverpool & Bootle. Google Scholar Merseyside Development Corporation (MDC) (1990c) Development strategy.. Google Scholar Merseyside Development Corporation (MDC) (n.d.) See yourself in Merseyside.. Google Scholar Merseyside Image Campaign (MIC) (1990a) Merseyside 'more than you ever imagined'. Video. Google Scholar Merseyside Image Campaign (MIC) (1990b) Reporting back. Google Scholar Merseyside Task Force Newspaper, various issues. Google Scholar Myerscough, J. (1988) The economic importance of the arts in Merseyside. Policy Studies Institute, London. Google Scholar Sellers, P. (1990) The best cities for business. Fortune, 22 October, 46–9. Google Scholar Transpennine (1989) no. 1 (October). Google Scholar Citing Literature Volume16, Issue4December 1992Pages 633-640 ReferencesRelatedInformation
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