Pikachu’s Global Adventure: The Rise and Fall of Pokemon , edited by Joseph Tobin. Durham and London: Duke University Press, 2004, 304 pp., $21.95 (paperback ISBN 0-8223-3287-6), $74.95 (hardcover ISBN 0-8223-3250-7)
2005; Oxford University Press; Volume: 9; Issue: 1 Linguagem: Inglês
10.1093/ssjj/jyi047
ISSN1468-2680
Autores Tópico(s)Hong Kong and Taiwan Politics
ResumoIn the 1990s, a global phenomenon unleashed in Japan spread like wildfire across the globe. Pokemon began as a computer game on Nintendo’s hand-held Game Boy console, and successive products brought out in quick succession—comic books, television shows, movies, trading cards, and a range of toys and goods—dominated the global children’s market for the five years from 1996 to 2001. It is not surprising that a book should come out analyzing this phenomenon. This volume studies the rise and fall of Pokemon and considers its long-term significance. Papers from a conference in Honolulu in 2000 are included, featuring a range of disciplines such as anthropology, communication, sociology, and media studies, looking at Pokemon in the United States, the United Kingdom, Israel and France. Such a book is as welcome as it is timely. As this book’s introduction points out, ‘Pokemon is the most successful computer game ever made, the globally...
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