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Beto Rockfeller, a Motocicleta e o Engov

2014; Departamento de Cinema, Rádio e Televisão da Universidade de São Paulo; Volume: 41; Issue: 41 Linguagem: Inglês

10.11606/issn.2316-7114.sig.2014.83419

2316-7114

Esther Hamburger,

Brazilian cultural history and politics

Based on the analysis of the seven episodes of Beto Rockfeller, a telenovela produced and aired by São Paulo pioneer TUPI station in 1968-9, and written by theater writer Braulio Pedroso, which are part of the TUPI archive and which have been recently restaured as part of the Fapesp financed project of digitalization of the TUPI archive by Cinemateca Brasileira, this paper explores the potentialities of TV archives to open new venues of understanding of Brazilian recent history, especially of the connections between telenovelas and shifting notions about the urban space, gender and social relations. The paper explores specific connections between diegetic and extra diegetic references to specific urban and social landscapes and the emerging consumerism of the time.