Effects of Quality and Quantity of Information on Decision Effectiveness
1987; Oxford University Press; Volume: 14; Issue: 2 Linguagem: Inglês
10.1086/209106
ISSN1537-5277
AutoresKevin Lane Keller, Richard Staelin,
Tópico(s)Sensory Analysis and Statistical Methods
ResumoJournal Article Effects of Quality and Quantity of Information on Decision Effectiveness Get access Kevin Lane Keller, Kevin Lane Keller Search for other works by this author on: Oxford Academic PubMed Google Scholar Richard Staelin Richard Staelin Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 14, Issue 2, September 1987, Pages 200–213, https://doi.org/10.1086/209106 Published: 01 September 1987 Article history Received: 01 July 1985 Revision received: 01 February 1987 Published: 01 September 1987
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