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Artigo Revisado por pares
BIBTEX RIS

The Ethical Attribute Stigma: Understanding When Ethical Attributes Improve Consumer Responses to Product Evaluations

2013; Springer Science+Business Media; Volume: 122; Issue: 1 Linguagem: Inglês

10.1007/s10551-013-1764-5

ISSN

1573-0697

Autores

H. Onur Bodur, Ting Gao, Bianca Grohmann,

Tópico(s)

Consumer Behavior in Brand Consumption and Identification

Referência(s)
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Journal of Business Ethics
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