Some Unintended Consequences of TV Advertising to Children
1978; Oxford University Press; Volume: 5; Issue: 1 Linguagem: Inglês
10.1086/208710
ISSN1537-5277
AutoresMarvin E. Goldberg, Gerald J. Gorn,
Tópico(s)Consumer Behavior in Brand Consumption and Identification
ResumoJournal Article Some Unintended Consequences of TV Advertising to Children Get access Marvin E. Goldberg, Marvin E. Goldberg Search for other works by this author on: Oxford Academic PubMed Google Scholar Gerald J. Gorn Gerald J. Gorn Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 5, Issue 1, June 1978, Pages 22–29, https://doi.org/10.1086/208710 Published: 01 June 1978 Article history Received: 01 August 1977 Revision received: 01 March 1978 Published: 01 June 1978
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