Neve-Ilan, Israel: a site selection and business feasibility case study
1998; Elsevier BV; Volume: 19; Issue: 2 Linguagem: Inglês
10.1016/s0261-5177(97)00108-8
ISSN1879-3193
AutoresArie Reichel, Abraham Mehrez, Samuel P. Altman,
Tópico(s)Economic and Environmental Valuation
ResumoThe decision to invest in a new hotel near Jerusalem, Israel, is described and analyzed. Unlike most prescriptive models, reality dictated the ‘product’ as a hotel, as well as its general location. Consequently, a three-stage decision-making procedure was utilized. The analysis began with a specific site decision using an additive value function. Given the selected site, the second phase involved a thorough market study and a decision on the target markets. Finally, a business plan was presented. The entire process was carried out under the assumption of local resident acceptance of tourist development ventures in their area.
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