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Economics of shareware: How do uncertainty and piracy affect shareware quality and brand premium?

2007; Elsevier BV; Volume: 44; Issue: 3 Linguagem: Inglês

10.1016/j.dss.2007.07.009

1873-5797

Wendy Hui, Byungjoon Yoo, Kar Yan Tam,

Digital Platforms and Economics

Increased network speed has opened up new opportunities for developers to distribute their products as shareware through the Internet. This paper analyzes the interrelationships among key issues that are central to the software industry, including uncertainty, piracy, shareware quality and full version price. We show that customers' aversion to uncertainty of software quality tends to increase shareware quality while piracy tends to decrease it. Counter-intuitively, the perceived quality of the full version software or the trust towards the software developer does not affect the full version price and the profit of the firm when piracy is prevalent.