Making Monsters: Lady Gaga, Fan Identification, and Social Media
2013; Taylor & Francis; Volume: 36; Issue: 3 Linguagem: Inglês
10.1080/03007766.2013.798546
ISSN1740-1712
AutoresMelissa A. Click, Hyun Ji Lee, Holly Willson Holladay,
Tópico(s)Media Studies and Communication
ResumoLike her chart-breaking musical success, Lady Gaga's relationship with fans, built by her messages of self-acceptance and by her intense engagement with fans through social media, is unprecedented. Through one-on-one interviews with an international sample of 45 self-described Little Monsters, we explored this unusual fan-celebrity relationship and found that Lady Gaga's re-articulation of the negative connotations of "monster" enabled fans to use her as a mirror to reflect upon and embrace their differences from mainstream culture. We argue that social media amplify fan identification and raise questions about the changing nature of fan-celebrity relationships in a digital environment.
Referência(s)