
Considerações sobre a responsabilidade social das empresas em contextos de desigualdade e exclusão
2009; UNIVERSIDADE FEDERAL DE SANTA CATARINA; Volume: 8; Issue: 15 Linguagem: Inglês
10.5007/2175-7984.2009v8n15p99
ISSN2175-7984
Autores Tópico(s)Environmental Sustainability and Education
ResumoIn Brazil, socially-responsible business has been encouraged by the state. Businesses today must confront ethical challenges regarding their economic, social and environmental dimensions and must relate to governments and communities, even as a way of attaining social legitimacy. However, we must also be aware that it has become common for public powers to appeal to the business sector as a source of financial assistance. The cases we have analyzed – the “Mais Vida” Project developed by the Unilever company in Aracoiaba (PE) and the work done around the Brucutu Mine in Sao Goncalo do Rio Baixo (MG) by the Vale do Rio Doce company – were chosen because of the partnerships they have established. Keywords: social responsibility of business, legal obligations, partnerships, community, public power.
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