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Increasing the Involvement of Teenage Cigarette Smokers in Antismoking Campaigns

1982; Oxford University Press; Volume: 32; Issue: 1 Linguagem: Inglês

10.1111/j.1460-2466.1982.tb00479.x

1460-2466

Marvin E. Goldberg, Gerald J. Gorn,

Media Studies and Communication

Journal Article Increasing the Involvement of Teenage Cigarette Smokers in Antismoking Campaigns Get access Marvin E. Goldberg, Marvin E. Goldberg 1Marvin E. Goldberg is Professor of Marketing, Faculty of Management, McGill University Search for other works by this author on: Oxford Academic Google Scholar Gerald J. Gorn Gerald J. Gorn 2Gerald J. Gom is Associate Professor of Marketing, Faculty of Commerce and Business Administration, University of British Columbia Search for other works by this author on: Oxford Academic Google Scholar Journal of Communication, Volume 32, Issue 1, March 1982, Pages 75–86, https://doi.org/10.1111/j.1460-2466.1982.tb00479.x Published: 07 February 2006