Performance of Fast‐food Franchises in Britain
1993; Emerald Publishing Limited; Volume: 5; Issue: 3 Linguagem: Inglês
10.1108/09596119310040516
ISSN1757-1049
Autores Tópico(s)Franchising Strategies and Performance
ResumoFast‐food and franchising should present a formidable marriage when coping with declining economic performance. Compares the performance of 54 (18 franchisors; 18 fast‐food franchisees; 18 fast‐food companies) between 1987 and 1990 using Taffler′s Z ‐score analysis. Finds that franchisors′ performance during the period declined but remained better than that of fast‐food franchisees and fast‐food companies. Fast‐food franchisees have remained buoyant but there are incidences of potential failures. Outlines differing solutions to return these companies to health.
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