Teedrogen und Phytopharmaka. Ein Handbuch für die Praxis auf wissenschaftlicher Grundlage [Herbal Medicines and Phytomedicines. A Science Based Manual for the Practice]
2002; Elsevier BV; Volume: 84; Issue: 1 Linguagem: Inglês
10.1016/s0378-8741(02)00287-8
ISSN1872-7573
Autores Tópico(s)Consumer Packaging Perceptions and Trends
ResumoThe paper introduces the idea of consumer-centered carton packaging for pharmaceutical products, as well as an implemented by means of CAD its design and a 3D-model. The engineering solution proposed by the authors implements the "untouchable" principle consisting in meeting completely the information needs of the potential consumer as to the selected pharmaceutical product maintaining the integrity of its industrial packaging. Statistical analysis of the results of consumer surveys on the feasibility of using the proposed design of consumer-oriented packaging is carried out taking into account the views of potential audiences, eco-trends and gender equality. The developed design can be used by large pharmaceutical companies for simple, cheap and effective promotion of pharmaceuticals that use cardboard for secondary packaging.
Referência(s)